Wednesday, 2 May 2012

Sei glücklich - oder sonst!

What's with the title in German, you might ask?

Well, it's a fairly inconsequential thing in the grand scheme of things, I suppose, but I happen to like good movies - or as we call them over here in Great Britain, films.

A Comedy Sci-Fi film that I've been looking forward to seeing for well over nine months now, Iron Sky, is coming to the UK at last. And here's why I'm a tad steamed: I won't be able to see the sodding thing.

Here's the blurb from the ads:
Towards the end of World War II, the Nazi's realise they are the losing side. Retreating to the dark side of the Moon, they have recolonised, trained new troops, and have been waiting 70 years… for revenge!!

Now, fully equipped with space age technology and futuristic weapons, they are returning to wreak havoc and take control. The battle for Earth is gonna get Nazi!
And here's a trailer...

It's already won the Silver Meliés prize and the Audience Award at the Brussels European Fantastic Film Festivals Federation. That takes some doing for an indie movie.

All the reviews of it I've read have been positive.

The fans comments on twitter have been outstanding.

Now, I don't get much time to go to the cinema these days, as I work the permanent late shift rota at work, and have a lot of things to do when I'm not at work, like household chores, seeing my partner, and so on. So, when I do get the chance to go to the cinema, I make sure that I'm going to see a film that I really WANT to see; a special movie, one that I will be almost guaranteed to enjoy.

Well, read all the blurb, the review and hype, I was really looking forward to seeing this film. Then the UK distributor, Revolver, announced that they are going to show it for one day only. A sodding Wednesday. And I'm due to be bloody working that night.

I immediately frothed at the mouth. Were they aus ihrer verdammten Verstand?![1] How could they do this to us?! After all the hype, all the positive word of mouth, all the good things said about this indie, low-budget, comedy sci-fi film, they were planning to put it out on the weakest day of the bloody week, a day when a lot of us are too tired to go out, and those of us who actually WANT to see it can't for various reasons - such as work commitments.And just to add insult to injury, they were only going to show it for one bloody day only?! Große donnernden Götter des Krieges! [2]

So, having taken a deep breath, calmed myself down a tad, and counted to ten, oh, a dozen times or so, I tweeted a query to RevolverUK - and IronSkyUK - asking why the film was being buried on a Wednesday one-day-only release. I'm relieved to say that they replied fairly quickly: it seems that the original date they'd set for the UK release, 20th April - was messed up somehow, and the only slot they could find to replace it was the 28th May, which is a Wednesday. They sounded, reading between the lines, about as peeved as I was. The amusing this is that they're making the best of a bad situation, witness this tweet to me from @IronSkyUK: "It'll be a special screening where we're encouraging fans to come dressed up and make a big night of it." There'll obviously be some rather curious people around those screenings - I'm just sorry I won't be there to see the spectacle!

I'd also love to know what buggered up the original release date, but I reckon that I'll never know the answer to that one, commercial sensitivities and all that rot and nonsense being what it is, but at least I got feedback from them, which is not such a small achievement as you might think - the film houses, studios, and PR types, have long realised the power of word of mouth advertising, and use it more than ever - witness hashtagged tweets, facebook, and so on.

The good news for me - and many others who won't be able to make it to the cinema on the 23rd of May - is that five days later, on 28th May 2012, it's being released on Blu-Ray and DVD!

But I'm still ******** [3] peeved that I can't see it in the bloody cinema!

Iron Sky website
Iron Sky UK on Twitter
Revolver UK on Twitter
Revolver's website (I couldn't get this to open, as it kept timing  out. Hope you have better luck)
BBC - Mark Kermode's film blog: Iron Sky

Why the German? Well, you know, all the best cult movies - I mean films - have the occasional subtitle, so why not this blog entry? ;-)

[title] Be happy - or else!
[1] Out of their damned minds
[2] Great thundering gods of war!
[3] Needs no translation

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